Objective: Increase sales of Johnsonville Fresh Brat products during the last quarter of 2008.

Background: Johnsonville is a Wisconsin sausage manufacturer that distributes their products throughout the world. They do not sell their branded items directly to the public; instead their field sales reps and corporate team control all promotions and merchandise.

Solution: Wild presented a UPC redemption program to be run entirely through Wild's customer service and fulfillment warehouse. UPCs are received and reviewed by Wild customer service agents. A tee-shirt is shipped to the customer once 4 UPC's are validated. Wild suggested a tee shirt that is already in their online catalog to avoid any financial risk to Johnsonville. Tee-shirts were set aside for the program and can be added back into stock if not used. Johnsonville will receive a spreadsheet reflecting all redemptions with their monthly billing.